ABM & Account Mapping
The #1 mistake in B2B outbound is treating "decision maker" like a person to find. It's a committee to map. The companies that close 3x more deals are mapping the committee — not just spamming the VP.
No credit card · Free forever plan · Cancel anytime · Month-to-month
| Role | Typical title | Their question | Win them with |
|---|---|---|---|
| Economic Buyer | VP, CXO | "What's the ROI? What's the risk?" | Business case, comparable wins |
| Champion | Director, Sr Manager | "How do I look good shipping this?" | Make them the hero internally |
| User Buyer | Manager, IC | "Will this actually make my job easier?" | Hands-on demo, free trial |
| Gatekeeper | IT, Security, Procurement | "Is this safe and standard?" | SOC 2, DPA, references |
Most outbound replies don't come from the VP — they come from the Director who'd actually use your product and wants to be the person who brought it in. Champions are usually 3–8 years into their career, active on LinkedIn, and have one tool category they obsess over. Find that person first; they'll bring you to the economic buyer.
Old playbook: email the VP, wait, then go down to the Director if they don't reply. New playbook: sequence all 5 committee members in parallel with role-specific messaging. Champion gets the "make you look good" angle; VP gets the ROI; user gets the workflow demo; IT gets the SOC 2 link. Reply rates are 2–3x higher because you're hitting a different incentive at each layer.
Flat workspace pricing
FAQ
In B2B sales, a 'decision maker' isn't one person — it's 4–7 stakeholders. The economic buyer (writes the check, usually VP+), the champion (your internal advocate, usually Director-level), the user buyer (actually uses your product), and gatekeepers (Procurement, Legal, IT-Security). Find all four to close deals over $25K.
Filter LinkedIn Sales Navigator to (a) the relevant function — VP/CMO/CTO depending on your product, (b) the right company size and industry. Cross-reference with the company About page and recent press releases — economic buyers often quote-feature in PR. HuntMeLeads ranks by 'buying authority score' which combines title, tenure, and budget signals.
Verified emails for every stakeholder. Unlimited credits.
Free forever plan · No credit card · Cancel anytime · Live chat under 2 hours
Describe your ICP, get ranked prospect lists, and launch multichannel sequences from one AI workspace.
How HuntMeLeads' AI stack sources, scores, enriches, and exports lead lists end-to-end.
Find and verify any work email address — no per-credit charges, no daily caps.
Filter by role, intent, tech stack, and funding to build a high-fit B2B leads list in minutes.
