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The 5-step journalist research workflow
- Read their last 5 articles — confirm they actually cover your space, not just adjacent to it.
- Note their angle — are they bullish on the space, skeptical, focused on consumer impact, or business model coverage? Match your pitch.
- Get the email — name + publication domain through HuntMeLeads. Verify deliverability.
- Find a personal connection — a tweet they wrote, a podcast they were on, a story they missed. Use it in line 1.
- Send the pitch — under 120 words, no attachments, one link to a press kit if relevant.