Playbook · LinkedIn Prospecting
11%
Combined reply rate
6x
Voice note open lift
100/wk
Safe connect cap
$29
Flat, unlimited
LinkedIn DMs now compete with InMail spam, recruiter pings, and Sales Nav blasts. The platform itself has become a low-trust channel for cold outreach — most B2B buyers triage DMs once a week, if at all.
The win is multi-channel: use LinkedIn for context-gathering and warm signal (voice notes, comment engagement), and email for the actual ask. The pairing tripled reply rates in our 2026 benchmark.
Counterintuitive: no-note connects accept at 38% vs 22% with a note. Notes feel salesy.
6x open rate vs text DM. Reference one specific thing about their profile or company.
Subject references the LinkedIn touch: 'Following up on my voice note'. Sub-75 words.
One-line bump: 'Floating this back up — happy to drop it if not a fit.' Drives 22% of total replies.
Genuine comment on a recent post. Closes the loop without another DM.
| Channel | Reply rate | Notes |
|---|---|---|
| InMail | 1.4% | Auto-archived by most B2B buyers |
| Connection request + note | 2.8% | Notes feel salesy; lowers accept rate |
| Connection (no note) → DM | 3.5% | Accept rate higher, DM converts |
| Voice note | 6.9% | Best LinkedIn-only tactic |
| Email-only (verified) | 4.0% | Reliable baseline |
| Voice + email pairing | 11.0% | Top quartile for B2B |
Hey [First], thanks for connecting. Quick reason I reached out: saw your post on [specific topic] last week — the bit about [specific point] matched exactly what we ran at [comparable]. Not pitching anything yet — just curious if you'd want a 12-min compare-notes call sometime in the next two weeks. Either way, the post was sharp.
(end voice note)
| Feature | HuntMeLeads | Typical alternative |
|---|---|---|
| Sales Nav lead → verified email | 1-click extractor | Manual export + CSV upload |
| Email enrichment | ~90% hit included | Per-credit, separate vendor |
| Cold-email sender + warmup | Included | Separate $99+/mo |
| Mobile direct dial | ~30% included | Add-on |
| Pricing | $29/mo flat, unlimited | $200–$500/mo combined |
| Free plan | Forever-free | Trial only |
✕ Using InMail
Reply rate collapsed below 1.5%. Connection + DM beats InMail on every metric.
✕ Connecting with a salesy note
Notes drop accept rate from 38% to 22%. Send no note.
✕ Sending >150 connects/week
LinkedIn throttles. Above 200 is restriction territory. Cap at 100.
✕ Text-only DMs
Voice notes get 6x more opens. Always voice on touch #2.
Sales Nav extractor + verified emails + cold-email sender + warmup. Unlimited credits. No card to start.
No credit card · Free forever plan · Cancel anytime