Playbook · Cadence Design
9–12
Optimal touches
18–21d
Cadence length
4–7%
Cold reply benchmark
$29
Sender + warmup flat
Most cadences fail one of three rules: too few touches (under 8), wrong channel mix (email-only), or poor timing (gaps over 5 days).
This guide gives the structure top performers run.
Below 8 leaves replies on the table; above 14 burns goodwill.
Email + LinkedIn + call + video. Pick all four.
Champion + economic buyer + 1 user.
Never gap over 5 days. Momentum is the asset.
14d silence after last touch → exit. Re-engage 90d later.
| Cadence shape | Reply rate | Best for |
|---|---|---|
| 9 touch · 4 channel · 18d | 6.8% | Mid-market |
| 12 touch · 4 channel · 21d | 7.4% | Enterprise |
| 6 touch · 2 channel · 14d | 3.2% | SMB |
| 5 touch · email-only | 1.9% | Avoid |
| 18 touch · 30d+ | 2.1% | Burns list |
Day 1 (Tue): Email — observation + soft ask Day 2 (Wed): LinkedIn connect, no note Day 4 (Fri): Call — 1 attempt, voicemail Day 7 (Mon): Email reply-in-thread — different angle Day 9 (Wed): LinkedIn message — 1 line Day 12 (Sat): Email — short, contrarian Day 14 (Mon): Video (Loom, 45s) Day 17 (Thu): Call — 1 attempt Day 21 (Mon): Breakup email — 2 lines
Exit + 14d → re-engage queue at day 90.
| Feature | HuntMeLeads | Typical alternative |
|---|---|---|
| Finder + verifier | HuntMeLeads $29 flat | $200+ per-credit |
| Sender + warmup | Included | Separate $50–$80/mo |
| Multi-channel orchestration | Built-in | Add-on tool |
| Stop rules + re-engage | Standard | Manual |
| Reply detection | AI-classified | Keyword-based |
| Free plan | Forever-free | 7-day trial |
✕ Email-only
Caps reply rate at ~2%.
✕ Gaps over 5 days
Momentum dies, sender becomes a stranger again.
✕ Same angle every touch
Rotate observations and offers.
✕ No stop rule
Burns the list and the domain.
Finder, verifier, sender, warmup, multi-channel — flat $29.
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